Axiata expands collaboration with iflix to six territories

Asian telecoms group Axiata is expanding it strategic collaboration with iflix through a deal that will bring the SVOD service to more than 125 million customers in six countries. 

The two Kuala Lumpur-based companies already have a partnership that delivers iflix services to customers of Axiata’s Celcom in Malaysia and Dialog in Sri Lanka.

Under a new non-binding Memorandum of Understanding (MoU), iflix will also be delivered to Axiata customers at XL in Indonesia, Smart in Cambodia, Robi in Bangladesh and Ncell in Nepal.

In addition, iflix and Axiata say they intend to jointly produce content specially created for Axiata’s customers in the markets covered by the collaboration.

Axiata owns controlling stakes in all six mobile operators that it has partnered with iflix on. It also owns minority stakes in India’s Idea Cellular and Singapore’s M1 and has investments in non-mobile telecoms operations in Thailand and Pakistan.

Axiata group chief strategy & marketing officer, Dominic Arena, said: “Axiata has always demonstrated a strong focus on customer experience and innovation as we strengthen our position in new sources of value, specifically in digital entertainment products and digital content distribution platforms, across the region. The expansion of our collaboration with iflix is a testament to that commitment.”

Iflix CEO, Mark Britt, said: “We are committed to providing all Axiata customers with unlimited access to the world’s best TV shows and movies through an exceptional user experience and unparalleled service, already enjoyed by Celcom and Dialog customers.”