The Africa Channel to launch SVOD service

LA-based cable channel The Africa Channel (TAC) is launching an SVOD service, Demand Africa, on October 1.

At launch, the service will offer more than 300 hours of original and acquired lifestyle programming, before expanding in the following months to include scripted TV series and films.

“Demand Africa’s mission, like our principal cable offering The Africa Channel, is to demystify modern Africa and its people for our viewers,” said TAC executive vice president and general manager Narendra Reddy.

“Demand Africa is a digital platform where programming multicultural content is our principal focus and not a sub-category or an initiative.”

Demand Africa will be available on the web, iOS, Android and via Roku, Apple TV and Amazon with video distribution technology provided by Brightcove.

By end of the first quarter of 2018, TAC estimates that Demand Africa will be streaming more than 500 hours of curated content with access to more than 113 million viewers in the US alone.

Reddy added that Demand Africa is targeted to a “globally aware audience with a passion for travel, lifestyles and an interest in new cultures.”

The Africa Channel is available in around seven million homes in North America and the Caribbean on cable systems such as Comcast, Charter/Time Warner, Cox and those represented by the Caribbean Cable Cooperative.