Amazon India strikes exclusive SVOD deal with Lionsgate

Amazon Prime Video India has signed a wide-ranging, long-term deal with Lionsgate, giving it exclusive SVOD rights to new and library Lionsgate titles, including multiple Oscar-winner La La Land.

Significantly, newer titles under the deal will stream on Amazon Prime, but not be made available on Indian satellite or pay-TV services.

In addition to La La Land, the deal also covers films such as Deepwater Horizon, The Divergent Series: Allegiant and upcoming 2017 releases Power Rangers and The Shack.

Library titles under the deal include the Twilight and Saw series, Red and Step Up 5, along with TV series such as Nashville, The Royals, Graves, Mad Men and Anger Management.

Rohit Tiwari at Morris Street Advisors, which represents Lionsgate in India, negotiated and closed the deal.

“We’re very pleased to partner with Amazon as they continue to transform the face of entertainment in India and bring our premium film and television content to their viewers,” said Lionsgate president of Worldwide Television & Digital Distribution, Jim Packer.

Amazon Prime Video launched in India at the end of 2016 as part of an expansion into more than 200 countries. In the run-up to the launch, Amazon announced content licensing deals with a string of Indian studios and production houses including T-Series, Karan Johar’s Dharma Productions, Arka MediaWorks and V Creations.

The Lionsgate deal marks the streaming giant’s first major exclusive deal for India with a US content supplier.