Australia’s Dendy launches VOD service

Australian exhibitor Dendy’s streaming service, Dendy Direct, launched yesterday (August 6) with product from studios including 20th Century Fox and Walt Disney Co.

The transactional video-on-demand (TVOD) service is in talks with other US studios and also has content from local companies ABC Commercial, Beyond Home Entertainment and all the leading independent distributors.

At launch, the service was offering more than 600 film and TV titles and is adding content at the rate of 30 titles per day. The initial line-up of movies to rent and buy includes The Lego Movie, Nebraska, Dallas Buyers Club, Japanese drama Like Father, Like Son and local horror Wolf Creek 2.

The service is also offering US and Australian TV series, in some cases one day after broadcast. Currently available on computers, tablets and mobiles (both Android and iOS), it will also be offered through Samsung smart TVs from September and Google’s Chromecast before the end of the year.

Australia’s VOD sector is heating up with Netflix expected to enter the market next year and Nine Entertainment Co (NEC) recently acquiring an 8% stake in local streaming service Quickflix. NEC is planning its own separate service, StreamCo, while other local players include Ezyflix and Foxtel’s Presto.