Hulu acquires SVOD rights to Seinfeld

Hulu has acquired exclusive SVOD rights to all nine seasons and 180 episodes of iconic US comedy show Seinfeld from Sony Pictures Television.

Hulu SVP, head of content, Craig Erwich announced the deal at the Hulu Upfront presentation to advertisers on April 29, where he was joined on stage by comedian Jerry Seinfeld.

Seinfeld told the audience: “I know from having kids it’s the only way they’re gonna watch it.”

Hulu struck the deal following a month-long bidding war, which also included Amazon and Yahoo.

The acquisition price was not disclosed but is understood to be more than $700,000 per episode for a total of at least $130m, which is even higher than the price per-episode that Netflix recently paid for Friends.

Some commentators have suggested this is a high price for a show that is still in constant TV syndication. However, Hulu is locked in a content battle with competitors Netflix and Amazon, which both reach more US households.

Seinfeld, which ended its run on NBC in 1998, ten years before Hulu was even born, is an Emmy and Golden Globe winner for best comedy series and is one of the longest-running comedy series of all time.

Hulu also recently signed a content agreement with AMC Networks to be the exclusive streaming home of every show it produces over the next several years.