Hulu ramps up original content

Hulu CEO Mike Hopkins made several announcements at the Upfront event in New York (April 30), including the return of several Hulu Originals for a second season.

Hulu has ordered a second series of Deadbeat and set premiere dates for the second season returns of The Awesomes, Quick Draw and East Los High (pictured). Last week, comedy series Moone Boy, starring Chris O’Dowd, returned for a second season. Doozers, the first Hulu Original for Hulu Kids, is one of the most popular shows on the kids hub after seven episodes.

In addition, two Hulu Originals are scheduled to debut in the US in coming months: teen dance drama The Next Step on May 28 and reality TV satire Hotwives Of Orlando on July 15. Hopkins said the company is tripling its content marketing spend over the next year.

Hopkins also announced that the company’s subscriber service Hulu Plus has reached 6 million subscribers. The service is now available through 400 million internet-connected devices in the US, including the Xbox One, PlayStation 4, Chromecast and Amazon Fire TV.

Starting this summer, Hulu will offer free access on mobiles to ad-supported full episodes of select TV shows without requiring a Hulu Plus subscription. Previously, Hulu only allowed access to short video clips for non-paying mobile users.