iflix teams with Malaysia’s Primeworks on Nur sequel
Pan-regional streaming platform iflix is co-producing a sequel to award-winning drama series Nur with Primeworks Studios, a subsidiary of Malaysia’s Media Prima Berhad.
The first season of Nur drew a cumulative 11 million viewers in 2018. The storyline followed the forbidden love between a religious speaker, Adam (Syafiq Kyle), and a prostitute, Nur (Amyra Rosli), and explored issues including faith, hypocrisy and redemption, making it one of the most controversial Malay dramas of the year.
Nur 2, which is directed by Shahrulezad Mohameddin, follows Adam and Nur after their marriage when an acquaintance from Nur’s past tried to seduce Adam away from her. The cast also includes Azhan Rani, Noorkhiriah, Raja Atiq, Eyra Hazali, Dato Jalaluddin Hassan and Fatimah Abu Bakar.
Mark Francis, iflix global director of original programming, said: “The proven popularity of Nur with TV3’s viewers made iflix’s ambition to partner with Primeworks Studios on the second season a smart bet.
“This co-production will help Season 2 reach an even wider audience, allowing fans in Malaysia to watch it on their connected device for free just two hours after it premieres on linear TV, or simply catch up whenever they want to.”
Lyn Nasihin, Primeworks Distribution general manager, said: “As a content distributor, it is important that our content is accessible to audiences across all platforms, be it on linear channels or OTT platforms. Given the popularity of the first season, widening the reach of Nur 2 makes absolute sense. Primeworks Distribution is happy to play a part in extending our footprint.”