LeEco launches streaming services in India

Chinese tech company LeEco is launching a streaming service, LeEco Membership, packaged with its smartphones for the Indian market.

The Shenzhen-listed company has partnered with three separate Indian media entities to launch the service: ErosNow for film content (Le Vidi); YuppTV for TV programming (Le Live); and Hungama for music (Le Music).

Le Vidi will offer access to more than 2,000 movie titles across multiple Indian languages through its partnership with ErosNow, in addition to aggregating popular videos from other services such as YouTube.

Le Live will enable customers to live stream TV channels including Sony Entertainment, NDTV, Gemini Movies, 9X Tashan, Sun TV, Times Now, Nickelodeon and Colors.

Le Music will offer access to 3.5 million tracks and 50 live online concerts. Le Vidi and Le Live are scheduled to go live on May 24, while Le Music will be available later in the year.

LeEco is also launching a new handset in India – Le 1s Eco – that is identical to its existing Le 1s but comes with one-year free membership to the content service. The new phone costs $164 (Rs10,899) but will be available for $150 (Rs9,999) during a flash sale on May 12.

The content service will also be available to existing LeEco handset owners for $6.7 (Rs450) a month or $67 (Rs4,500) a year. For now the service is exclusive to LeEco phone users in India, although the company said it would offer it to users of other smartphones in the future.