Starz to launch Lionsgate Play OTT platform in Indonesia
US-based streaming platform Starz is launching its premium OTT service Lionsgate Play in the fast-expanding market of Indonesia.
Starz has hired Guntur Siboro as general manager and Gene Tamesis as vice president of business development & partnerships in Indonesia. Rohit Jain heads the regional team out of India in the role of managing director, South Asia and Networks – Emerging Markets Asia.
“Indonesia is one of the fastest growing economies with a very young and globally connected population, and it has experienced huge growth in its digital economy owing to the surge of high speed internet,” said Jain.
“Millennials in the territory enthusiastically follow blockbuster Hollywood movies and premium television. Against this backdrop, we saw a great opportunity for Starz to launch premium global content for Indonesian viewers, particularly given the scarcity of premium OTT platforms in the market.”
Siboro was previously Indonesia country head for HOOQ Digital, a pan-regional player owned by Singtel, Warner Bros and Sony, which shut down last year. Tamesis was previously HOOQ Digital’s deputy country manager for Indonesia.
Starz first launched internationally with its Starzplay international premium streaming platform in 2018 and is now available in 55 countries, throughout Europe, Latin America, Canada, Japan, India, the Middle East and North Africa. It was has a joint venture StarzPlay Arabia in the Middle East