YOU On Demand launches on Xiaomi Box

New York and Beijing-based VoD company YOU On Demand Holdings has launched its YOU Cinema subscription service on Xiaomi’s over-the-top (OTT) set-top box.

The move is part of YOU On Demand’s previously announced distribution deal with China Network Television’s (CNTV) subsidiary Future TV Co.

The YOU Cinema movie service will first be made available to all Xiaomi Box users, and will later be expanded to other Future TV authorised OTT devices and internet-enabled TVs.

Chinese mobile phone and OTT device manufacturer Xiaomi has sold more than 40 million phones and one million Xiaomi OTT boxes, branded Xiaomi Box, over the past 12 months.

YOU Cinema is a paid movie subscription service offering subscribers either a monthly or annual subscription package of movie library titles sourced from YOU On Demand’s US studio partnerships. Newer titles are available as one-off purchases.

YOU on Demand has partnerships with Disney, Paramount Pictures, NBC Universal, Warner Bros, Miramax Films, Lionsgate and Magnolia Pictures, as well as content from Chinese filmmakers.

“We are very pleased with the smooth rollout of our YOU Cinema service on one million Xiaomi Boxes and are very much encouraged by the active adoption of our service by younger Chinese consumers who continue to embrace OTT services,” said YOU On Demand CEO Liu Weicheng.