YuppTV steps into original programming

US-based streaming platform YuppTV has joined forces with a group of Indian production companies working in the Telugu-language space to make its first foray into original content.

Based in Atlanta, Georgia, YuppTV offers South Asian content for diaspora audiences, including live TV, catch-up TV and movies-on-demand in 14 languages. In October 2016, it secured investment of $50m from pan-Asian investment fund Emerald Media, which is backed by US private equity giant KKR.

Flush with its new war chest, YuppTV is collaborating with companies including Telugu director Deva Katta’s iCandy Creations, Vijayanthi Movies’ Early Morning Tales, Vision Times’ digital arm TrendLoud, Madhura Entertainment and Tamada Media.

“We disrupted the entertainment sector with technology by launching YuppTV in 2006. Now with YuppTV Originals, we aim to disrupt the content space, following the needs of our evolving audience, and our vision of providing high-quality engaging content,” said YuppTV founder and CEO Uday Reddy at a launch event. The launch was also attended by Telugu star Mahesh Babu.

The first YuppTV originals include miniseries Endukila, written and directed by Laxman Karya and produced by iCandy Creations; and a series produced by Early Morning Tales with director supervision from Nandina Reddy. The series will be subtitled and dubbed into other languages.

YuppTV focuses on diaspora South Asian audiences around the world, but also recently launched in India, with a focus on South Indian (ie Telugu, Tamil, Malayalam and Kannada-language) content. It offers movies-on-demand through its YuppFlix service.

The platform recently entered into an exclusive streaming partnership with Telugu-language broadcaster ETV to offer its bouquet of channels to US subscribers.